Publisher's Synopsis
Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities and driving strategic change. Yet many companies fail to understand the value of technology management in providing sustained growth and competitiveness. This book sets out to remedy this and answer the key questions which continually confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and how to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment. - - This book explores these and other key issues in an accessible, non-technical way, providing a best-practice grounding in technology management. It offers practical and realistic guidelines on a variety of different scenarios companies may experience and demonstrates the values and pitfalls of different approaches, quoting many real examples from well-known companies.
