Internat2re
Paperback (01 Oct 1996)
Not available for sale
Out of stock
This text provides 50 case studies showing how organizations apply current communication theories and tactics. It gives coverage of ethical decision-making to help students understand the complexities facing public relations practitioners and shows how to successfully implement campaign ideas.
| ISBN: | 9780071145848 |
| Publisher: | McGraw-Hill Education (ISE Editions) |
| Imprint: | McGraw-Hill Education (ISE Editions) |
| Pub date: | 01 Oct 1996 |
| Edition: | Internat2re |
| DEWEY: | 659.2 |
| Number of pages: | 464 |
| Weight: | 820g |
| Height: | 230mm |
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