Hardback (25 Jul 2003)
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This text explores the essence of corporate reputation and its component parts, assessing the elements that contribute to reputation, and those elements that may put reputation at risk. It also identifies the key risk areas and how to manage these risks to maximize on-going corporate reputation.
| ISBN: | 9780471499510 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 25 Jul 2003 |
| DEWEY: | 659.2 |
| DEWEY edition: | 23 |
| Number of pages: | xv, 323 |
| Weight: | 810g |
| Height: | 251mm |
| Width: | 173mm |
| Spine width: | 26mm |
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