Publisher's Synopsis
Managing Religious Tourism provides a global view of the tools and resources used in demand and supply management, in the context of pilgrimage and religious tourism.
With a focus on toolkits and best practices, the book reinforces the quality of service provision and offers a reflection on consumers' perspectives and what drives their purchasing decisions with regards to a variety of destinations. These central themes are complemented by an understanding of management responses to consumer behaviour and mobility, accessibility, individualism and tourism for both sacred and secular purposes. The book also examines the ways in which networks, partnerships and the conceptual stakeholder approach can be employed by religious tourism suppliers working with destination management organisations.
The text promotes sustainable development and a triple bottom line focus, with all chapters supporting policy for framing development.
Key features include:
- Global perspective on tools as well as management approaches and techniques.
- Emphasis on sustainability in connecting sacred and secular consumers.
- Focus on promoting learning and development within this important tourism sector.
