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Managing Public Relations in Asia's Emerging Markets

Managing Public Relations in Asia's Emerging Markets

Hardback (01 Feb 1998)

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Publisher's Synopsis

Unique in its approach, this book defines PR relations with an Asian focus. It deals with issues that will appeal to companies operating in Asia & analyses the techniques, strategies & management aspects that are needed in any PR undertaking.

Book information

ISBN: 9780471248576
Publisher: Wiley
Imprint: Wiley
Pub date:
DEWEY: 659.209509049
DEWEY edition: 21
Number of pages: 300
Weight: -1g
Height: 230mm