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Managing Marketing Strategies & Brand Equity

Managing Marketing Strategies & Brand Equity In Marketing, Brand Management Is the Analysis and Planning on How That Brand Is Perceived in the Market - Managing Marketing Strategies & Brand Equity

Paperback (20 Aug 2015)

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Publisher's Synopsis

Understanding and measuring the economic value of marketing strategies and brands in the competitive market...

Book information

ISBN: 9781977963208
Publisher: Amazon Digital Services LLC - Kdp
Imprint: Createspace Independent Publishing Platform
Pub date:
Language: English
Number of pages: 60
Weight: 122g
Height: 229mm
Width: 152mm
Spine width: 4mm