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Managing Marketing Performance 2006-2007

Managing Marketing Performance 2006-2007 - CIM Coursebook

Paperback (16 Jun 2006)

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Publisher's Synopsis

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

Written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed.

Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory

Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Book information

ISBN: 9780750680141
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.802
DEWEY edition: 22
Language: English
Number of pages: 402
Weight: 930g
Height: 297mm
Width: 210mm
Spine width: 20mm