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Managing Marketing Performance 2005-2006

Managing Marketing Performance 2005-2006

Paperback (02 Jul 2005)

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Publisher's Synopsis

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Book information

ISBN: 9780750666534
Publisher: Elsevier Butterworth-Heinemann
Imprint: Elsevier Butterworth-Heinemann
Pub date:
DEWEY: 658.802
DEWEY edition: 22
Number of pages: 381
Weight: 912g
Height: 210mm
Width: 297mm
Spine width: 20mm