Paperback (01 Feb 1996)
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Out of stock
This book seeks to show that there are unique but usually intangible assets which can be shaped and exploited to create a market differentiation. It shows how to develop account strategy and gives tools and tactics of account management practice.
| ISBN: | 9780077090692 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Feb 1996 |
| DEWEY: | 658.81 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 220 |
| Weight: | 440g |
| Height: | 229mm |
| Width: | 152mm |
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