Publisher's Synopsis
The author contends that in the 1990s market leadership will go hand-in-hand with the ability to implement effective information networks. This book is intended to give readers a better understanding of the potential of information networks to improve the competitive position and effectiveness of their organizations.;Ives considers the main areas of a business which can benefit from the introduction of networks. He argues that networks are not a substitute for effective leadership or business management - if networks are poorly implemented, there will be a decrease in organizational effectivenss. Practical advice is therefore provided on how to implement network systems that work.;Ives explains why computer systems will be increasingly made easier for people other than data-processing specialists to use. In the meantime, his review of the new computing technologies in terms which can be understood by the users will make networking more accessible for businesspeople determined to introduce the new information networks now to achieve a competitive advantage.
