Managing Health Promotion Programs

For the first time students and practitioners of health promotion have a text that shows how to apply basic business management principles to a wide variety of health promotion programmes. Managing Health Promotion Programmes provides the solid foundation that will help readers become successful health promotion managers.;Written by two experts in the corporate and teaching aspects of health promotion, this practical text: examines the foundations and principles for making business decisions; discusses organisational structure and employee supervision; presents practical applications of marketing techniques and strategies; addresses the financial operations of an organisation, and examines the complete process of business planning.;Managing Health Promotion Programmes is written in easy-to-understand language that is practical, informative, and stimulating for both student and practitioner. Numerous examples in settings as diverse as corporations, hospitals, government agencies, educational institutions, and not-for-profit agencies are included throughout the book to help readers understand and apply management principles.;Course instructors will appreciate the special textbook features that aid both teaching and student learning including chapter summaries, key terms at the end of each chapter, suggestions for further reading, a glossary, references, and author and subject indexes.;Managing Health Promotion Programs is the definitive text for upper-level undergraduate and graduate management courses in health education, heath promotion, physical education, and exercise science. And to enhance its power as a classroom text, an instructor guide and student workbook are forthcoming. This book is also a valuable reference for health and fitness professionals; directors of community, corporate, and academic health promotion programmes; health promotion professionals; and professionals and students preparing for various health promotion certifications.