Publisher's Synopsis
The essential guide for anyone running a small or medium-sized business who wants to make it grow, avoiding the pitfalls which bring so many companies down. There are hundreds - no, thousands - of books for managers in large corporations or multi-nationals. And there are a handful of guides to running small businesses. Amazingly, there are no books on medium sized enterprises - despite the fact that they are the most vibrant and successful part of the economy. This is the third in a series of four books on the key functions in running any growing business (along with Finance Directors, Owners and Non-executive Directors), written specifically to help small and medium-sized enterprises grow successfully and avoid the mistakes that ruin so many. The problems vary from personality clashes (horribly common), to running out of cash, ill-thought out expansion plans and misconceived acquisitions. Short, concisely written, and with clear, helpful advice, this is the essential guide - born from great experience - to help businesses grow successfully.
