Hardback (26 Jan 2010)
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Out of stock
This work shows you how to optimize your business sales and marketing approaches to survive and thrive in each economic cycle and transition. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter.
| ISBN: | 9780470686201 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 26 Jan 2010 |
| DEWEY: | 658.812 |
| DEWEY edition: | 22 |
| Number of pages: | 256 |
| Weight: | 516g |
| Height: | 234mm |
| Width: | 160mm |
| Spine width: | 19mm |
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