2nd Edition
Hardback (08 Feb 2011)
Not available for sale
Out of stock
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.
| ISBN: | 9780470423479 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 08 Feb 2011 |
| Edition: | 2nd Edition |
| DEWEY: | 658.812 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 512 |
| Weight: | 1092g |
| Height: | 261mm |
| Width: | 190mm |
| Spine width: | 40mm |
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