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Managing Customer-Centric Strategies in the Digital Landscape

Managing Customer-Centric Strategies in the Digital Landscape

Hardback (25 Oct 2024)

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Publisher's Synopsis

"The main objective of this book is to understand the relevancy of new technologies and how they are accomplished with the strategies to pursue customer centricity required to enhance customer experience and to meet customer demand"--.

Book information

ISBN: 9798369356685
Publisher: IGI Global
Imprint: IGI Global
Pub date:
DEWEY: 658.812
DEWEY edition: 23/eng/20250108
Language: English
Weight: 1338g
Height: 254mm
Width: 178mm
Spine width: 35mm