Publisher's Synopsis
This book includes knowledge excerpts from C-Level (CEO, CFO, CTO, CMO) executives from companies such as General Electric, Coke, Duke Energy, KPMG Consulting, Booz-Allen, Andersen and more on ways to increase profits and outpace the competition in a turbulent economy. These highly acclaimed 'recession profiteers' reveal the secrets to capitalising on down market opportunities, smart cost cutting, increasing market share and pulling ahead of the competition for companies of every size and in every industry. A critical read for every CEO, executive, consultant, business development professional, entrepreneur and anyone interesting in profiting on a professional or personal level in a down economy.
