Publisher's Synopsis
"Managers and Competition" examines competitiveness in industry and addresses the key issue of how managers in a wide range of businesses understand, perceive and react to competitive pressures. The team of authors aim to bring together the perspectives of business strategy, organizational behaviour, economics and marketing to describe the complex relationships that exist between competitor firms.;Using a range of examples, from the medical laser industry to commercial vehicles, the book sets out to address fundamental issues such as industry structures, products, markets and customers, strategy, communication and the dynamics of competition. For those with strategic responsibility in business, and those studying the area, the book should provide a broadly-based analysis of the behavioural aspects of competition.
