Publisher's Synopsis
This work has been translated into 16 languages! The reader-friendly, icon-rich "Briefcase Books" series is a must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based "Briefcase Books" series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations. The best strategies - and the most capable managers - are those that effectively match an organization's capabilities with its customers' needs. "The Manager's Guide to Strategy" shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise - to the mutual benefit of both a company and its customers.
