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Management of Electronic Media

Management of Electronic Media - Wadsworth Series in Broadcast and Production

3rd Edition

Book (10 Aug 2005)

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Publisher's Synopsis

An introduction to electronic media management in the age of fast change, tough competition, and shifting technologies. Topics include the media marketplace; ethics and norms of media management; financial, personnel, and newsroom management; audience research; programming strategies; marketing; the role of government; and the role of PR. The third

Book information

ISBN: 9780534563998
Publisher: Thomson/Wadsworth
Imprint: Thomson/Wadsworth
Pub date:
Edition: 3rd Edition
DEWEY: 302.23068
DEWEY edition: 22
Language: English
Number of pages: 333
Weight: 553g
Height: 233mm
Width: 187mm
Spine width: 13mm