Hardback (16 Aug 2001)
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A guide to management in the radio, television, cable, and telecommunications industries, primarily for undergraduates and graduate students. Albarran (U. of North Texas) covers topics including partnerships, alliances, and mergers and acquisitions; ethics; management theory; financial management; identifying target markets and audiences; programmi
| ISBN: | 9780534561918 |
| Publisher: | Thomson Learning |
| Imprint: | Thomson Learning |
| Pub date: | 16 Aug 2001 |
| Language: | English |
| Number of pages: | 315 |
| Weight: | 680g |
| Height: | 242mm |
| Width: | 193mm |
| Spine width: | 19mm |
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