Publisher's Synopsis
Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices tested in other situations, but it is necessary to carefully recognize their social and cultural peculiarities. Therefore, this book aims at providing an overall view of the managerial issues and conditions to be met for a business to be well-managed, and subsequently reflecting on how it is possible to apply them to the world of art and culture.
