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Management Strategy With Student CD-ROM

Management Strategy With Student CD-ROM

Hardback (16 Apr 2003)

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Publisher's Synopsis

Spulber's Management Strategy integrates mainstream strategy, up-to-date examples and economic analysis in this balanced, comprehensive, and compelling 1st Edition. In each chapter there are up-to-date Mini-case industry examples and practical Numerical Examples that use numbers and scenarios MBAs might likely face on the job. Finally, there is notable coverage of important contemporary strategy topics such as innovation, global business, transaction costs, and game theory.

Book information

ISBN: 9780072873481
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Language: English
Weight: 1011g
Height: 261mm
Width: 205mm
Spine width: 22mm