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Making the Most of the Media

Making the Most of the Media How to Profit from the Opportunities of Exposure

Paperback (30 Sep 1997)

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Publisher's Synopsis

This book gives unique advice on how to capitalise on the opportunities provided by TV, radio and press interviews. From getting the cosmetics right, to crisis management, Barratt shows how to master all techniques and use them appropriately.

Book information

ISBN: 9780749423988
Publisher: Kogan Page
Imprint: Kogan Page
Pub date:
DEWEY: 808.51
DEWEY edition: 21
Number of pages: 192
Weight: 298g
Height: 230mm
Width: 154mm