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Making the Most of the Media

Making the Most of the Media How to Profit from the Opportunities of Exposure

Hardback (31 Oct 1996)

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    Publisher's Synopsis

    This book gives unique advice on how to capitalise on the opportunities provided by TV, radio and press interviews. From getting the cosmetics right, to crisis management, Barratt shows how to master all techniques and use them appropriately.

    Book information

    ISBN: 9780749420376
    Publisher: Kogan Page
    Imprint: Kogan Page
    Pub date:
    DEWEY: 808.51
    DEWEY edition: 20
    Number of pages: 192
    Weight: 442g
    Height: 240mm
    Width: 160mm

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