Publisher's Synopsis
This is the first of four open learning workbooks which make up the course "Marketing Essentials". They have been written to support the BTEC Continuing Education unit, "Making Sense of Marketing", and, together with tutor assignments, make up a course of 60-90 hours of study.;Successful completion of the course through a BTEC-approved centre can lead to the award of a BTEC Continuing Education Certificate.;Open BTEC courses are all about improving the skills you need to be more effective in your job - to update where necessary, perhaps to refresh your knowledge, or to acquire new skills which will enable you to develop your role at work. Above all, they aim to encourage you to apply what you are learning to your own particular place of work, and to the strengths, weaknesses, problems and people that you face in your everyday life at work.
