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Making Sense of Marketing

Making Sense of Marketing

Book (19 Nov 1990)

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    Publisher's Synopsis

    This third volume of a four-part BTEC marketing course is mainly concerned with the distribution and promotion of the product. The text assesses the respective merits and drawbacks of advertising, public relations and personal selling, and illustrates its points with a variety of case studies.

    Book information

    ISBN: 9780333498392
    Publisher: Macmillan Education
    Imprint: Macmillan Education
    Pub date:
    DEWEY: 658.8
    DEWEY edition: 20
    Weight: 830g
    Height: 303mm
    Width: 220mm

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