Book (12 Dec 1990)
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Making Sense of Marketing is a four part open learning course for people starting out in marketing and anybody in business seeking to understand the nature and practice of marketing. The workbooks avoid complex theory and assume only the prior experience and marketing knowledge of the average intelligent consumer.
| ISBN: | 9780333498378 |
| Publisher: | Macmillan Education |
| Imprint: | Macmillan Education |
| Pub date: | 12 Dec 1990 |
| DEWEY: | 658.8 |
| DEWEY edition: | 18 |
| Weight: | 3298g |
| Height: | 312mm |
| Width: | 230mm |
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