Publisher's Synopsis
Excerpt from Making Sense of It: Strategic Alignment and Organizational Context
From an interpretive standpoint, organizational context can be viewed as those internal processes that impact how managers will interpret strategic events (thomas and mcdaniel, As delineated by Daft and Weick the critical aspect of these processes lies in their ability to facilitate the collection of data regarding actual and potential changes. These search activities are seen as activators of strategic issue interpretation and subsequent action Dutton and Duncan, 1987) and involve efforts to scan and assess the external environment (hambrick, 1982) as well as the organization's internal environment (cowan.
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