Publisher's Synopsis
This is a practical guide to success for early software vendors with growth ambitions. Drawing on in-depth interviews with the founders of established success stories, the book highlights the lessons to be learnt for the current generation of software entrepreneurs. It illuminates the key stages in the software growth cycle, providing a means to blend the ingredients of success into a winning business formula. The book details the factors underpinning successful start-ups from creating a customer-centric product and a balanced management team to securing equity funding and undertaking an IPO. Furthermore, it delivers valuable guidance on formulating and executing a winning business model. The book provides useful advice on forming effective partnerships and indirect sales channels, as well as defining the many success criteria required to build a thriving export business.
