Book (29 Apr 1991)
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This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.
| ISBN: | 9781852510480 |
| Publisher: | Mercury |
| Imprint: | Mercury |
| Pub date: | 29 Apr 1991 |
| DEWEY: | 658.8120941 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 202 |
| Weight: | -1g |
| Height: | 234mm |
| Width: | 156mm |
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