Paperback (08 Feb 2013)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
| ISBN: | 9781607965664 |
| Publisher: | www.bnpublishing.com |
| Imprint: | www.bnpublishing.com |
| Pub date: | 08 Feb 2013 |
| DEWEY: | 659.132 |
| Language: | English |
| Number of pages: | 258 |
| Weight: | 376g |
| Height: | 154mm |
| Width: | 229mm |
| Spine width: | 14mm |
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