Publisher's Synopsis
How much priority do you place on properly creating your Google retargeting campaigns? Do you continue to monitor results and placements once your campaigns are running or do you create them and forget them?
Chances are the results you are returning using retargeting are strongly reflected in how well you create, monitor, and optimize your retargeting campaigns. If you are thinking, wow, I really need to pay attention to my retargeting or even worse you do not know what retargeting is or that there are actual best practices involved, then I can tell you that you are not alone. Make Each Click Count Using Retargeting is specifically written to demonstrate step-by-step on how to create highly productive retargeting ads inside the Google Ads interface. From inception to completion, this is the book is an absolute must read if you are looking to maximize your results using Google retargeting. Written by Andy Splichal, the founder and managing partner of True Online Presence, the host of the Make Each Click Count Podcast, founder of Make Each Click Count University, Make Each Click Count Using Retargeting is the third book of the Make Each Click Count book series. If you are looking to improve your results using retargeting or even begin a paid retargeting campaign using Google Ads, this book is a must read if you want to get the absolute most from your advertising dollars!
