3rd Edition
Hardback (18 May 1998)
Not available for sale
Out of stock
Providing concise definitions, this third edition has been updated and expanded to reflect developments and concepts within the fields of marketing and advertising. The book is fully cross-referenced and has clear subject headings.
Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.
| ISBN: | 9780333715659 |
| Publisher: | Macmillan |
| Imprint: | Macmillan |
| Pub date: | 18 May 1998 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8003 |
| DEWEY edition: | 21 |
| Number of pages: | 293 |
| Weight: | 613g |
| Height: | 241mm |
| Width: | 160mm |
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