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Macmillan Dictionary of Marketing and Advertising

Macmillan Dictionary of Marketing and Advertising - Macmillan Business

3rd Edition

Hardback (18 May 1998)

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Publisher's Synopsis

Providing concise definitions, this third edition has been updated and expanded to reflect developments and concepts within the fields of marketing and advertising. The book is fully cross-referenced and has clear subject headings.

About the Publisher

Macmillan

Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.

Book information

ISBN: 9780333715659
Publisher: Macmillan
Imprint: Macmillan
Pub date:
Edition: 3rd Edition
DEWEY: 658.8003
DEWEY edition: 21
Number of pages: 293
Weight: 613g
Height: 241mm
Width: 160mm