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Macmillan Dictionary of Marketing and Advertising

Macmillan Dictionary of Marketing and Advertising

2nd Edition

Paperback (06 Aug 1990)

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Publisher's Synopsis

What is ACORN, the "Boston Box", psychographics? Every trade and profession has its own special language and jargon and marketing and advertising are no exception to this rule. Indeed many would claim that marketing and advertising are responsible for a large proportion of the new terms and idioms introduced into the language of business in recent years. In this second edition, many terms which turn up in every-day language are explained. Extended explanations and diagrams are provided for all the basic ideas and concepts which are the foundations of modern marketing practice, together with definitions of terms in less common usage.

About the Publisher

Macmillan

Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.

Book information

ISBN: 9780333516058
Publisher: Macmillan
Imprint: Macmillan
Pub date:
Edition: 2nd Edition
DEWEY: 658.8
DEWEY edition: 20
Weight: 500g
Height: 234mm
Width: 156mm