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MARKETING DECISIONS AND STRATEGIES: An International Perspective

MARKETING DECISIONS AND STRATEGIES: An International Perspective

Paperback (07 Aug 2016)

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Publisher's Synopsis

This volume discusses how managers combine both rational and non-rational approaches and tools in their decision making processes, especially in international business contexts.

Book information

ISBN: 9781909112612
Publisher: Adonis & Abbey Publishers Ltd
Imprint: Adonis & Abbey Publishers Ltd
Pub date:
DEWEY: 658.802
DEWEY edition: 23
Language: English
Number of pages: 236
Weight: 374g
Height: 157mm
Width: 235mm
Spine width: 18mm