Publisher's Synopsis
In today's social media-driven world, trust can accelerate or erode as quick as a click. FinTechs, Advisors, Planners, Accountants and Brokers will want to immediately leverage and follow the 5 steps that Tyler Hoffman uncovers in a concise style in Lure Factor. Imagine discovering where you are unintentionally misstepping with trust! Lure Factor will teach you the secret blind-spots you can tune-up your trustworthiness. Lure Factor affords you an opportunity to attract more of what you want and less of what you don't want in your life and in your business. Deliberate and intentional, Tyler helps you embrace trust as a behaviour by unlocking key habits and practice management rituals that lead to a treasure of opportunity. Deepening relationships and earning a broad reach through trustworthy practices done on, and offline are where today's elite Financial Services Professionals are gaining their market share from. Tyler successfully built a practice made on referrals over 15 years which he sold to a private equity firm for 3x earnings. His stories are real, research vetted, and methods are profound. Trust that this book and Tyler will deliver for you. Warning - putting the 5 steps into action may result in having more client engagement and possibly a raving fan culture. Only read this if you want to escape the doldrums of a boring practice and have fun accelerating the speed at which referrals come to you.
