Paperback (19 Mar 2012)
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Out of stock
A Business Strategy Paper on the Subject of Prices and Competition - Current business strategy presents a false choice: Low Price or Differentiation - Market leadership is determined by low prices and "High Value" - Sellers routinely overestimate ability to provide unique differentiation - Eventual failure of differentiation leads to competitive substitutions - Consumers benefit from low prices - Low prices create a large social gain
| ISBN: | 9781512170962 |
| Publisher: | On Demand Publishing, LLC-Create Space |
| Imprint: | Createspace Independent Publishing Platform |
| Pub date: | 19 Mar 2012 |
| Language: | English |
| Number of pages: | 38 |
| Weight: | 63g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 2mm |
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