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Low Cost Marketing

Low Cost Marketing - Institute of Management S.

Paperback (22 Aug 1994)

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Publisher's Synopsis

A guide to effective marketing with no marketing department. It covers: market research; pricing; advertising; and distribution. A working manual and action plan for growth are included. It should provide a good introduction to the fundamentals of marketing.

About the Publisher

Financial Times Prentice Hall

Book information

ISBN: 9780273604396
Publisher: Financial Times Prentice Hall
Imprint: Financial Times Prentice Hall
Pub date:
DEWEY: 658.8
Language: English
Number of pages: 192
Weight: 360g
Height: 234mm
Width: 153mm
Spine width: 19mm