Publisher's Synopsis
Excerpt from Long-Term Trade Strategy and Export Policies: Hearing Before the Subcommittee on Foreign Agriculture and Hunger of the Committee on Agriculture, House of Representatives, One Hundred Third Congress, Second Session, June 23, 1994
I would like to start by saying that I personally, and I think all of our fas personnel, are very much excited by the prospects that we see for us. Agricultural products over the coming decade, from now to the year 2000 and beyond. I have had the opportunity this week to meet with a number Of our overseas staff who are in town and what they are telling me about the prospects in markets as far from each other geographically as Japan and Eastern Europe is very exciting.
In order to capitalize on these opportunities, however, we are going to have to have a very active and concerted strategy to maxi mize utilization of all of the resources that we have at our disposal, in a concerted and efficient way. And I would like to summarize just three or four points that will help you to understand how we are planning to do this.
First Of all, I will identify the four strategic planning efforts that we have ongoing at the present time. I will talk brie?y about the goals that we are setting for ourselves. I will identify some of the elements that will work their way into the eventual strategy that we will implement.
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