Publisher's Synopsis
Small business owners looking to compete with larger rivals in their local markets are finding it more important than ever to have a website that can anchor their company's presence online. In Local Website Ranking Secrets, agency owner Mark Alan reveals what it takes to get on the first page of Google, and the simple steps, which everyone can make to ensure their business will be discovered by more consumers searching for the goods and services they provide.
For local businesses, to not have a robust online presence that is visible at the moment your prospect is searching for someone to do business with, is akin to opening an office hidden in a back alley, without a sign. No one would think about doing this, yet, for many small businesses, this is the reality of what is happening to them on Google. They are essentially invisible.
We live in a mobile-first world, which means it's no longer sufficient to buy a few ads in the Sunday newspaper, or do a direct mail campaign, or sponsor a billboard alongside the road. If you are not at the top of Google when your prospective customers are looking for the goods and services that you provide, you will most definitely lose to your competitor who has invested in this new form of digital marketing. After reading this book, you will be seen by more customers, while saving thousands of dollars in digital marketing agency fees every month.
In this essential search engine optimization guide, author Mark Alan writes in an easy to follow and logical way, providing screenshots and illustrations, so anyone with a little patience and attention to detail can master the art and science of ranking their website on Google search.
