Publisher's Synopsis
Thomas Olesen, Founder of MyLocal, is an experienced digital marketer who believes in helping local businesses compete against 'the big guys' in the digital economy. The aim of this book is to condense the knowledge and experience that has been developed at MyLocal and make it available to local business owners and managers to understand and navigate themselves. Already over half of online searches are local which means they want to buy something now; can any local business afford to ignore that share of their potential revenues?