Publisher's Synopsis
Smart phones has changed the way we interact with one another and are helping business connect with current customers. When we realize that currently most everyone uses a smart phone, we know that business will use smart phones to advertise. Most Americans have used email for so long, they are inundated with messages every few minutes, losing the potential marketing edge emailing once had. Getting your business to be seen by new and current customers is paramount to a successful business. Texting is one platform that is seeing success. Why, the statistics show people will look at their text messages much faster than email. Understanding how text marketing can help, or maybe not help your business can mean the difference between success and failure.
