Publisher's Synopsis
Living By Your Wits presents the principles of profit in plain language, illustrated by real-life stories, with a Discussion Guide that challenges you to:
- Connect with your passion, strengths, and creativity
- Find and focus on profit sweet spots
- Define the "perfect-fit customer" who's willing to pay a premium
- See cash flow as a value stream, from first contact to cash in the bank
- Find the "compelling value difference" that allows for premium pricing
- Implement a strategic plan to move up the profit food chain
- Develop a profit-driven dream team
- Build sustained profits, create wealth and a sellable business
