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Leveraging Thought Leadership to Penetrate the C-Suite

Leveraging Thought Leadership to Penetrate the C-Suite - SAGE Video Forum

Book (15 Jul 2016)

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Publisher's Synopsis

Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the 'Manufacturing and Distribution Monitor,' a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey and marketing strategies.

About the Publisher

SAGE Publications Ltd

Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.

Book information

ISBN: 9781473990395
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd
Pub date:
DEWEY: 658.4092
DEWEY edition: 23