Leveraging AI-Powered Marketing in the Experience-Driven Economy

Rhytheema Dulloo (editor), Alby Anand Kurian (editor), Minja Bolesnikov (editor)

Hardback (18 Apr 2025)

$384.59

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Publisher's Synopsis

"The book aims to present a comprehensive overview of how to enhance customer experiences with a spotlight on the revolutionary power of Artificial Intelligence (AI). The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the entire experience cycle will be elucidated in this book, offering a roadmap to marketers seeking a bloom amidst ever-evolving trends and technologies"--.

Book information

ISBN:	9798369395615
Publisher:	IGI Global Scientific Publishing
Imprint:	IGI Global Scientific Publishing
Pub date:	18 Apr 2025
DEWEY:	658.800285
DEWEY edition:	23/eng/20250206
Language:	English
Weight:	-1g