Publisher's Synopsis
With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. The text features a unified approach to behavioral studies and the biological mechanisms common to all species with integrated coverage of both human and animal research. The book's flexible, modifiable, and modular structure allows the text to be used in any course in the fields of learning and/or memory.
