Publisher's Synopsis
It's time to break mindsets that "A customer is a customer. Any sale is a good sale". When you develop a business, you need to make sure that the deals you're closing are worth the resources you're expending to close and retain those deals. This book will guide you to define and sell to your ideal customer profile. Learn about together:
- You can create targeted marketing campaigns attracting the customer avatar you have created;
- Make your marketing strategy more efficient;
- Ensure your ad dollars are invested in the right places;
- Improve your lead quality and conversions;
- Use the voice and tone to match your audience;
- Improve your branding to appeal to your target market;
- Client retention will improve because you know exactly what they want and you can keep on providing it;
