Book (01 Apr 1995)
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The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.
| ISBN: | 9780029344651 |
| Publisher: | Free Press |
| Imprint: | Free Press |
| Pub date: | 01 Apr 1995 |
| DEWEY: | 658.575 |
| DEWEY edition: | 21 |
| Number of pages: | 176 |
| Weight: | 467g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 22mm |
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