Publisher's Synopsis
This new book deals with the major consequences of growing globalisation for economies, for economic behaviour, and for business behaviour and performance. It covers managerial business behaviour (such as in business partnerships and marketing), microeconomic and macroeconomic topics, and considers adjustments in managerial behaviour and economic policies that occur, or are needed, in a globalising world. Both applied and theoretical aspects are discussed. Its coverage should interest (among others) those in business management, marketing, economics (macroeconomics, microeconomics, industry economics, managerial economics, economic development, international economics, monetary economics) and finance.
