Publisher's Synopsis
Launch it: From Idea to the Store Shelf is a step-by -step guide to product marketing and commercialization. Launch it provides real-world and field-tested insights that help to create a competitive advantage for any entrepreneur or inventor launching a product into the Global Marketplace. Launch it is a blend of sound academic theory and practical "street" advice coming from a true practitioner. Launch it is a detailed handbook with a guided approach to product launch strategy.
